Deye’s factory have been overload of production for around 3 months, and the orders continuing going on, why Deye so popular? Today, we’ll share some question which may unveal it.
Why did Deye enter the solar market so early?
PV inverter technology is quite challenging, but it involves relatively lower investment, so it is suitable for smaller companies.
The investment required for solar residential inverter is only about one-tenth of that for large-scale power plant projects such as above MW market.
Home energy storage delivers results quickly; finding suitable distributors is key, and once that’s done, market sales are not a major concern. In contrast, large photovoltaic and energy storage projects require companies to handle negotiations and support both front-end and back-end operations, which involves significant investment.
Deye had already achieved success in the home photovoltaic sector, gaining relevant technology and experience. Expanding into home energy storage was a logical next step with relatively low investment, and existing channels could be leveraged.
Can Deye’s cost and channel advantages be sustained?
Deye’s cost and channel advantages can be sustained for a period of time. The company has strong control over technology and product quality, and it can flexibly adjust product specifications based on customer needs. This capability reflects its high level of craftsmanship, making it difficult for other companies to replicate.
How can Deye improve its after-sales service?
As an old manufacturing company, Deye understands the importance of after-sales service. The company adopts a “replace, not repair” policy, and 10 years warranty which is significantly higher in solar residential market, with after-sales service typically handled by distributors or installers. This approach maximizes customer satisfaction.
How does Deye ensure that distributors maintain after-sales quality?
Deye supports distributors by offering favorable terms and providing additional units based on estimated fault rates. This allows distributors to replace and address issues themselves, making after-sales service financially viable and encouraging proactive problem-solving. This helps maintain Deye’s brand influence with end customers.
What are Deye’s future market expansion plans?
In the future, Deye plans to expand into African markets, particularly in countries close to the equator such as Nigeria, Cameroon, Congo, and Kenya. The potential in Latin America is significant, with countries like Brazil, Chile, Argentina, Mexico, Peru, and Ecuador offering substantial market opportunities. The Middle East is also on the company’s agenda, including countries like Kazakhstan, Israel, Saudi Arabia, Oman, and the UAE. In Europe, further development is planned for Ukraine, Georgia, Hungary, Poland, and Belarus.
What products does Deye focus on in the European market? Is it mainly home storage inverters?
In the past, Deye’s European market products were primarily inverters, with a relatively small volume of battery shipments. Since 2023, Deye inverter has significantly increased its battery product offerings. Deye batteries, particularly the low-voltage model ‘SE-G 5.1 Pro-B‘, have become popular due to their high quality and strong brand presence.
What is the market share of lithium batteries versus lead-acid batteries in emerging markets?
Currently, in emerging markets, the market share of lithium batteries and lead-acid batteries is roughly equal. However, the market share of lead-acid batteries is not as large as initially expected, we thought the market of Lithium will contuning grow, thank you for your time